There are several key elements that you should include in your landing page in order to ensure that visitors engage with your content. While these elements may not be visual, they are integral parts of any landing page that will determine its overall conversion rate and success. Let’s look at some of the most important landing page elements you should include on your website. 
These are links which you can include into your broadcast emails through any email service provider. You can put links into the templates. Links can be on your website, your product and many more. You can also add other online courses in your emails with these links. All you have to do is send it to your customers and once they click on the clink, they will be registered.
Like LeadPages, but a little simpler and easier to use. The editor for their template and site building platform is incredibly easy to use, so much so that you’ll be surprised how easily you can find everything. They have over 100 templates to use as starting points, and they’re all completely customizable so your site never feels like it looks just like a thousand other sites online.
Instapage features a unique feature known as the “Instapage squeeze page” which essentially grabs email addresses from potential leads by offering them something valuable in return. You can alert your website visitors of important information such as newsletters, whitepapers, case studies, webinar information, or video links in return for their email capture. Instapage splash pages are essentially Instapages version of landing pages which allow you to engage with and persuade your visitors to interact with different parts of your website. 
The landing pages are extremely useful for webinar registrations and it also stores the information of the visitors like their name, email, phone number etc. Till date, Instapage is the best alternative to LeadPages as the creation of a landing page is a manageable task through it. It also provides a seamless integration with the optimization tools and the CRM tools.
For instance, Leadpages and Unbounce are scored at 8.5 and 9.0, respectively, for general quality and performance. Likewise, Leadpages and Unbounce have a user satisfaction rating of 100% and 97%, respectively, which reveals the general satisfaction they get from customers. Better yet, get in touch with a regular customer of the software and solicit their feedback regarding the software in question.
Unbounce landing page builder is very easy to use and requires little foreknowledge on how to set up a landing page. The tool offers a lot of customization options and functions with a large array of templates to choose from. However, some functionalities require some basic landing page building skills which you can easily gain over time. Unbounce is suitable for people who need to build a lot of landing pages.
Customer relationship management (CRM): Close.io, HubSpot, Agile CRM, Capsule CRM, Bizible, LeadSquared, Follow Up Boss, Mirabel’s Marketing Manager Hubspot CRM, Solve CRM, Salesforce, Infusionsoft, Microsoft Dynamics CRM, OnePageCRM, Outleads, Pipedrive, Automational, Base, Pipeline Deals, speak2leads, Stream, SugarCRM, Zapier, Zoho CRM, Hatchbuck
Overall: One of my business goals is to be in control and have good competence in marketing via web pages & funnels. So, when my college student son was not responsive in helping me, I decided to learn Convertri. Through the tutorial, and the occasional customer support, and just plain trying things out for myself, I was able to transition from beginner to intermediate level of competence. I have been able to "connect the dots" with an autoresponder, domain providers, and other lead gen auxiliary systems. My associate acknowledges that I have learned a lot, and two have turned to Convertri themselves.
Now that we’ve discussed what a landing page is and the vital elements that go into making one that is unique to your business, let’s discuss exactly how you can begin the process of creating a landing page for your website and the tools available for you to use when beginning the process. As stated previously in this guide, Leadpages has been one of the premier software solutions for many years however there are new very viable options emerging in the market. 
Like LeadPages, but offering you the option of using templates or starting with a blank canvas and building yourself a site from scratch. You can build any kind of marketing page you could desire, you don’t need to worry about the code, and you can even make members-only pages. It’s not cheap, though; nearly $200 monthly for the basic plan, or $1,000 annually for the less limited plan. Still, it’s cheaper than hiring coders and designers.
Today we'll be comparing Unbounce vs Leadpages, to ultimately help you decide which is the best solution for you. The information below is based on real data from our community of users like you, giving you a truly unbiased comparison. In the collection " Best WordPress Landing Page Plugins 2019" Leadpages is ranked 1st while Unbounce is ranked 6th.

Landing pages gained their popularity in usage since the last six years and, looking at the advantages it serves, the demand is only growing. Landing pages have certainly made the lives of digital marketers easier by not only capturing prospective leads but also have helped segregate the campaigns from the products. Just getting a landing page won’t open a floodgate of leads, we need to optimize them according to the Landing Pages Rule books. We have pointed out some of them here:
If you’re a small business owner or entrepreneur who wants to boost their online presence, there are several options available to you besides Leadpages. Thanks to developments in technology and the internet at large, there are now several software options that you can choose from when it comes to creating the perfect landing page for your website. 
Furthermore, you can review their overall ratings, including: overall score (Unbounce: 9.0 vs. Leadpages: 8.5) and user satisfaction (Unbounce: 97% vs. Leadpages: 100%). Analyze their varying features and similarities and see which one outperforms the other. Likewise, think about your company tomorrow; will your company outgrow the app in the next couple of years?

Now that we’ve discussed what a landing page is and the vital elements that go into making one that is unique to your business, let’s discuss exactly how you can begin the process of creating a landing page for your website and the tools available for you to use when beginning the process. As stated previously in this guide, Leadpages has been one of the premier software solutions for many years however there are new very viable options emerging in the market. 

By creating a high-quality landing page that entices potential clients to interact with special offers and discounts on your website, you’ll be able to retain large amounts of premium leads with very little effort involved. Your landing page should represent your business in the best way possible but if you’re new to internet marketing and sales, using one of the applications listed above will be absolutely necessary in order to get the results that you want and expect.   

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These pages encompass the entire process needed to successfully facilitate a webinar session. You can even go deeper with the ClickFunnels webinar page by seeing which leads actually signed up for and viewed your webinar as opposed to the people who didn’t. While we could go through all of the various types of sales funnel pages that are offered by ClickFunnels, it would take up this entire article.
LeadPages is comparatively new to some other software in the field of building pages but in such a short time it has shown some great results to the users. You can make some very good landing pages with it. It started about three years ago and within this time period it has more than 40,000 customers who are currently using Leadpages and it already created around a million landing pages for its users. 
There are several key elements that you should include in your landing page in order to ensure that visitors engage with your content. While these elements may not be visual, they are integral parts of any landing page that will determine its overall conversion rate and success. Let’s look at some of the most important landing page elements you should include on your website. 
Follow directions for DNS and CNAME record setup to the letter to direct your landing pages to a subdomain on your domain. This is the most technical option of the three, but if you’re planning on setting up a lot of landing pages or landing pages for a lot of sites, you’ll want to learn how to do this so you don’t have to go bug the Dev team every time you need a new page.
Furthermore, you can review their overall ratings, including: overall score (Unbounce: 9.0 vs. Leadpages: 8.5) and user satisfaction (Unbounce: 97% vs. Leadpages: 100%). Analyze their varying features and similarities and see which one outperforms the other. Likewise, think about your company tomorrow; will your company outgrow the app in the next couple of years?
The best seller book funnel gives independent authors and writers the ability to create a comprehensive and stunning book marketing funnel that gives you high conversion rates and sales numbers. The best seller book funnel starts promoting your book to potential readers with a video that you can either customize or upload in order to provide your readers with a full description and synopsis of your book’s storyline and plot. You can also add a free video demo to allow potential buyers the opportunity to read a small portion of your book before deciding on a final purchase. 
With ClickFunnels, you can create several different types of sales funnels which will help you achieve your business goals in no time. ClickFunnels will enable you to obtain detailed information about your customers related to the amount of time that they spend on a particular webpage in addition to how well they engage with certain elements of your sales funnel and landing page. This is something that you don’t find in many other software options available on the market which is what makes ClickFunnels so unique. 
Cons: I really have to be careful when I consider what I do not like about the software, meaning: is the problem the software or me? For example, I always struggle with adding a domain. I have observes that the various templates tend to be too similar to each other and need a higher level of base creativity. At times I have had difficulty with tutorial for forms building. Many times tutorials are a bit confusing or unClear, however, I see many tutorial tend to be upgraded over time.
You can trust Unbounce with your data because it has tools to secure it and also you can create the landing pages around the clock. You can use Unbounce by phone, desktop, and Windows. It has an automatic SSL encryption which keeps your data secure. The speed is very high to create landing pages. There are four data centers available in Unbounce. You can test and visit campaigns without using your data.
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An easy to use, a clean dashboard will be found in LeadPages while Clickfunnels dashboard uses flat icons and images throughout the pages. After all, display and orientation matter. Clickfunnels has highly customized options for the landing pages with lead pages doesn’t have that feature. As a result, the marketers could easily recognize the pages made from LeadPages from space.
In addition to providing numerous pre-designed templates, both Leadpages and Unbounce come with easy to use drag-and-drop landing page editors. And each of them supports a wide range of customization options. Their individual layouts, however, are quite different since Leadpages offers a column-based drag-and-drop editor, while Unbounce comes with a pixel-precise one.  

I’d like to commend Convertri on being the most advanced webpage building software ever created. It’s idiot proof, and I’m the idiot that proved it. Simply, an amazing piece of software… I’d also like to applaud you for your enthusiasm about your business, you can tell this project is your baby & you LOVE it. Proud to be a part of something extraordinary.

Hi Tristin, Thanks a lot for this feedback. Your comments are the motivation that keeps Convertri devs work harder to keep building the platform. Over 3 years since we launched in 2016 we have grown together with customer feedback. Our motto was to bring a solid page building experience without making it difficult for anyone by keeping our Page Editor super simple with least amount of buttons (as compared to competitors). Speed for sure is always our priority including the optimization of images. Thanks again for all your support in this journey!
Leadpages offers Center, which builds some of those automatic connections from one application to another, but integrations here are limited. You’ll find lots of Leadpages integrations and connections on their Integrations page, but watch out. If you read the fine print, some of these options are listed as “compatible,” meaning they’ll sync with Leadpages, but might require a third-party connection.
If you have a service to market, a product to sell or an event or webinar to host, then Clickfunnels will be a great host that will make email marketing and landing page creation incredibly simple for you. However, if you are a PPC marketer, interests lie in building landing pages primarily and already have an email marketing platform, you will get more clicks for your ads through Instapage.
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OptimizePress is a powerful software that allows you to create different types of pages such as landing pages, sales pages, and product funnels, as well as complete websites. It is a feature-rich solution that comes with all the leading tools that allow you to build marketing pages and sites using a simple live editor that enables you the changes you make to content in real-time. With the help of this solution, you can choose from more than 30 pre-built templates that can be easily edited in order to meet your needs. All pages and sites created in this platform are mobile responsive. One of the most impressive facts about this platform is that it offers more than 40 custom elements, from arrows, buttons and feature boxes to videos, images, audio players, and Facebook comments that helps you in further customization. Unlike Instapage and other leading page creating platforms, OptimizePress also integrates with a number of email marketing, analytics and membership platforms such as MailChimp, and Google Analytics that make more powerful. OptimizePress also includes core features such as real-time analytics, API, monitoring, campaign management, drag and drop interface, and much more.
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A squeeze page generally “squeezes” the email of the visitor in return of something valuable to them. The visitor sign up using their email address and you promise to provide them the service that is featured in the main landing page. You can provide important information in the form of ebooks, whitepaper, newsletter, video or webinar information, case studies, decks etc in return of their emails. Before deploying the squeeze pages you must decide on the creativity and the determine the usefulness of the information provided by you in the main page of the landing pages so that it will be enticing enough for the visitors to enter their emails.


If you’re a small business owner or entrepreneur who wants to boost their online presence, there are several options available to you besides Leadpages. Thanks to developments in technology and the internet at large, there are now several software options that you can choose from when it comes to creating the perfect landing page for your website. 

For instance, Leadpages and Unbounce are scored at 8.5 and 9.0, respectively, for general quality and performance. Likewise, Leadpages and Unbounce have a user satisfaction rating of 100% and 97%, respectively, which reveals the general satisfaction they get from customers. Better yet, get in touch with a regular customer of the software and solicit their feedback regarding the software in question.

This blog contains affiliate links. What this means is that I have partnered with a handful of brands I trust and display product ads from them. Should you purchase anything through my affiliate link, I will be paid a commission for referring you at no additional cost to you. You are under no obligation to purchase anything using any affiliate link on this site. Anything I make from affiliate commissions goes to support the continued maintenance of this site. Thank you.
Like LeadPages, but specifically designed for WordPress sites. Again. Thrive hooks into WordPress and allows you to create highly customized landing pages, along with their specific Thrive Leads plugin. Thrive Leads is a two-step opt-in plugin that mimics the beneficial functionality of the LeadBox. If you’re too attached to WordPress or your existing blog to migrate to a LeadPages site, this option is perfect for you.
Landing pages are an excellent way to let the designers and marketers think out of the box. Splash page informs the visitors about the exclusive launch, it contains the mix of texts, videos, or gamification or music to entice the visitors to explore the rest of the page. In a way, splash pages act as some interaction between the website and the users. Some splash page automatically redirects the visitors to the home page of the website, or some will require the visitor to click on the home page button.
Well, the editing process here basically uses a pixel-precise drag-and-drop interface. Now, combine that with Unbounce’s rich array of templates, and you’ll be able to get your pages up and running in no time. The whole customization process is as simple as dragging a couple of elements, moving them around the layout, and defining their properties.  
Marketers don’t have to worry about learning coding to get the landing page right. Instapage provide seamless integration with CRM tools, social, email marketing and other optimization tool, so that the marketer doesn’t have to worry about keeping too much of information stored in different tools. Just integrate and you are good to go. Currently, Instapage supports integration of more than 20 marketing tools. Instapage also camouflages your website so that the functionalities work like just your own website.

This blog contains affiliate links. What this means is that I have partnered with a handful of brands I trust and display product ads from them. Should you purchase anything through my affiliate link, I will be paid a commission for referring you at no additional cost to you. You are under no obligation to purchase anything using any affiliate link on this site. Anything I make from affiliate commissions goes to support the continued maintenance of this site. Thank you.
SEO is a very important factor when it comes to any successfully converting landing page. Google indexes all websites that are online so by writing an eye-catching headline, you will be able to rank higher within natural search results and other popular engines also. The goal is to attract your website visitors to interact with your landing page so by adding a relatable and well-written headline, that process will become much easier. Just think about your product and how potential customers will relate to your brand or company and a highly converting headline will be easy to come up with. 

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You can select the position of your pop up. It lets you use a split test on your popups and tells you every detail about them to help you monitor which popup is working and which ones should be removed. Some of its opt-in forms include popup lightbox, sticky ribbon, in line popup, content lock popup and much more to help build your email list faster. The plugin can be purchased for as low as $67 for a lifetime with one year support.
Unbounce landing page builder is very easy to use and requires little foreknowledge on how to set up a landing page. The tool offers a lot of customization options and functions with a large array of templates to choose from. However, some functionalities require some basic landing page building skills which you can easily gain over time. Unbounce is suitable for people who need to build a lot of landing pages.
That’s where the use of an effective landing page and lead generation software can assist you. Landing pages are often called click-through pages also so if you see that term don’t get confused. There are a lot of different ways that you can utilize your landing page and we’re going to cover those more in detail later in this article. In summary, a landing page can serve whatever purpose you want it to which is what makes them such an effective method for lead generation and capture. 
Cons: I really have to be careful when I consider what I do not like about the software, meaning: is the problem the software or me? For example, I always struggle with adding a domain. I have observes that the various templates tend to be too similar to each other and need a higher level of base creativity. At times I have had difficulty with tutorial for forms building. Many times tutorials are a bit confusing or unClear, however, I see many tutorial tend to be upgraded over time.
Well, the editing process here basically uses a pixel-precise drag-and-drop interface. Now, combine that with Unbounce’s rich array of templates, and you’ll be able to get your pages up and running in no time. The whole customization process is as simple as dragging a couple of elements, moving them around the layout, and defining their properties.  

That’s where the use of an effective landing page and lead generation software can assist you. Landing pages are often called click-through pages also so if you see that term don’t get confused. There are a lot of different ways that you can utilize your landing page and we’re going to cover those more in detail later in this article. In summary, a landing page can serve whatever purpose you want it to which is what makes them such an effective method for lead generation and capture. 


Convertri is a full funnel builder which brings you all you need to take your prospect from visitor to lead to sale. Convertri got 3461 users in 2016 — the initial launch. It created 15293 websites, and 41381 pages. Yes, It’s More than just pages: Funnel Planner, Mobile Editor, Page Builder, shopping cart, Fast Secure hosting, and Thorough Analytics.
With this offer you Save $411 Annually on Standard Account plus you will get Page Importer feature. Normally you pay $59/month (for standard account) + $37/month (for page importer). This offer is best for those who want to build all their funnels and pages on Convertri and not worry for monthly costs for a year. You also get to try this offer for 30days and if you do not like then contact support@convertri.com for full refund. 
Like LeadPages, but specifically designed for WordPress sites. This one allows you to create landing pages, sales pages, membership pages, full product launch funnels, and blogs. It’s also mobile-ready, with everything you need to have a responsive site designed with their templates. They don’t have a free option, but their basic package is only $100, with the pro package working up to $300.
Instapage is the most powerful landing page platform that is specially designed for teams and agencies. It is also known as a leader in post-click optimization that maximizes conversions for advertisers and marketers by allowing them to create and personalize post-click experiences at scale quickly. With the help of this solution, marketers can easily build personalized post-click experiences and update them with just a click. With more than one million landing pages at an average conversion rate of over 22%, Instapage is helping up to 15,000 customers around the world in order to capture more value from their campaigns. The platform has five amazing tools that deliver an end-to-end solution such as landing page builder, integrations ecosystem, advanced level publishing tools, optimization, and analytics system, and a team and client collaboration layer. Instapage also offers collaboration solution for streamlining the design review process that makes it better than others. One of the most interesting facts about this tool is that it offers more than 80 professionally designed templates, and the user can easily choose and modify each one without any limitation. Instapage also includes core feature such as group page into campaigns, lead-generation dashboard, heat maps, A/B testing, publish to multiple domains, and much more.
A squeeze page generally “squeezes” the email of the visitor in return of something valuable to them. The visitor sign up using their email address and you promise to provide them the service that is featured in the main landing page. You can provide important information in the form of ebooks, whitepaper, newsletter, video or webinar information, case studies, decks etc in return of their emails. Before deploying the squeeze pages you must decide on the creativity and the determine the usefulness of the information provided by you in the main page of the landing pages so that it will be enticing enough for the visitors to enter their emails.
By creating a high-quality landing page that entices potential clients to interact with special offers and discounts on your website, you’ll be able to retain large amounts of premium leads with very little effort involved. Your landing page should represent your business in the best way possible but if you’re new to internet marketing and sales, using one of the applications listed above will be absolutely necessary in order to get the results that you want and expect.  
If you’re planning a product launch, podcast, webinar or anything else related to your company and/or business, ClickFunnels makes it easy for you to plan all aspects of your business in one simple tool. You can easily manage your customer relations through the ClickFunnels platform using it’s simple drag and drop operation which is great for small business owners who don’t have an extensive history in the tech field. 

LeadPages comes with two editors, A static editor and a column-based drag and drop (CDD) editor. The static editor offers a few customization options but is limited in options. This is done so as not to allow people to alter a template that’s already laid out. The CDD editor is a more customizable editor offering more flexibility by allowing you to add more elements (text and images) and move them around.
The number of templates and features are huge. Through them, you can create unlimited landing pages according to your needs.  there is a feature available on Unbounce from which you can manage multiple clients through a single account which is really cool. The loading time to load your pages can be reduced 99.99% through Unbounce which means your landing pages will load instantly.
Marketers don’t have to worry about learning coding to get the landing page right. Instapage provide seamless integration with CRM tools, social, email marketing and other optimization tool, so that the marketer doesn’t have to worry about keeping too much of information stored in different tools. Just integrate and you are good to go. Currently, Instapage supports integration of more than 20 marketing tools. Instapage also camouflages your website so that the functionalities work like just your own website.
You can select the position of your pop up. It lets you use a split test on your popups and tells you every detail about them to help you monitor which popup is working and which ones should be removed. Some of its opt-in forms include popup lightbox, sticky ribbon, in line popup, content lock popup and much more to help build your email list faster. The plugin can be purchased for as low as $67 for a lifetime with one year support.
P.P.S Everyday the Affiliate Marketing game is making it HARDER for you to get free traffic. This is cutting edge technology that puts any and ALL of your offers you are promoting in front of the best social traffic for zero cost. You’re covered by our money -back guarantee and have nothing to lose, so hit that button now and I’ll see you on the inside.
Now that we’ve discussed what a landing page is and the vital elements that go into making one that is unique to your business, let’s discuss exactly how you can begin the process of creating a landing page for your website and the tools available for you to use when beginning the process. As stated previously in this guide, Leadpages has been one of the premier software solutions for many years however there are new very viable options emerging in the market.  

The major difference when comparing landing page hosting for Leadpages vs. Unbounce is that Leadpages gives you all three of these options, while Unbounce forces you to put your landing page on a subdomain of your site. The subdomain on your own site is arguably the cleaner option, but again, it comes down to how much time and technical knowledge you have.
Landingi is a simple yet powerful cloud-based end-to-end software solution for landing pages that allows users to create and modify landing pages using a simple drag-and-drop visual interface without any coding. It is an all-in-one solution and in which all the pages can be A/B tested, forms can be embedded to gathered data, and leads managed through the single inbox-style interface. Landingi is uniquely created by an expert team and suitable for businesses of all sizes. Its pull-and-drop interface landing page editor enables users to easily and quickly create custom landing pages without the need for a graphic artist, programmer, or any specialist knowledge. Elements such as text, images, and videos can be dropped into the main position on the page and forms can be added, as well as the design customized to suit existing branding. Unlike most of the similar platform, it also offers 100s of templates, and you can easily choose and modify each one without any limitation. All the landing pages can then be optimized using the A/B or A/B/X testing of any page elements that make it better than others. It stores all collected details in a centralized inbox, with form data presented alongside lead locations, and social media activity. CRM integration, email marking integration, popups, data filtering, and HTML editing these are also features of the solution.
If you’re just starting your business, capturing leads is a very important factor that will play a critical role in how successful your business becomes over time. Leads are basically thoroughly vetted customers who have a verifiable interest in your company or product before they even visit your website based on internet browsing behaviors and other related information. Traditionally, lead generation and capturing were exclusive to email marketing and newsletter signups. Thanks to social media and other avenues available on the internet, those days are long over. 
Customer relationship management (CRM): Close.io, HubSpot, Agile CRM, Capsule CRM, Bizible, LeadSquared, Follow Up Boss, Mirabel’s Marketing Manager Hubspot CRM, Solve CRM, Salesforce, Infusionsoft, Microsoft Dynamics CRM, OnePageCRM, Outleads, Pipedrive, Automational, Base, Pipeline Deals, speak2leads, Stream, SugarCRM, Zapier, Zoho CRM, Hatchbuck
Like LeadPages, but focused more on templates and modular drag-and-drop building than the additional features. You can implement a welcome gate, you can use two-step opt-ins or three-step signups, and you have an image editor build into the system. On top of all of that, it has a bunch of bundled in analytics, giving you more data than most of the other programs on this list. They also have a 60-day money back guarantee, which is twice as long as most of the rest. They also have an unlimited annual license for $200.

Ask your developers or whoever has access to your hosting provider’s site to add a CNAME (custom domain name) record to your site. This is a one-time setup for each subdomain. For example if you have www.buy.yourdomain.com for a landing page, and then you want to set up another one called www.sell.yourdomain.com, you’ll need a new record for each of those pages (one for “buy” and one for “sell”)
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