By creating a high-quality landing page that entices potential clients to interact with special offers and discounts on your website, you’ll be able to retain large amounts of premium leads with very little effort involved. Your landing page should represent your business in the best way possible but if you’re new to internet marketing and sales, using one of the applications listed above will be absolutely necessary in order to get the results that you want and expect.  
Now that we’ve discussed what a landing page is and the vital elements that go into making one that is unique to your business, let’s discuss exactly how you can begin the process of creating a landing page for your website and the tools available for you to use when beginning the process. As stated previously in this guide, Leadpages has been one of the premier software solutions for many years however there are new very viable options emerging in the market. 

Digital marketing can be very exciting to work with minus the tools that needed to be worked on a daily basis. Implementing your marketing campaigns in different sets of tools can be very cumbersome. Thankfully, Instapage’s standalone integration page allows the users to locate and manage all the standard integrations in a page. Tools like Mailchimp, WordPress, ActiveCampaign, GoToWebinar, are some of the important ones that Instapage supports.


Digital marketing can be very exciting to work with minus the tools that needed to be worked on a daily basis. Implementing your marketing campaigns in different sets of tools can be very cumbersome. Thankfully, Instapage’s standalone integration page allows the users to locate and manage all the standard integrations in a page. Tools like Mailchimp, WordPress, ActiveCampaign, GoToWebinar, are some of the important ones that Instapage supports.
In total, there are 15 ClickFunnels pages that you can use to help you boost various different areas of your business or company. All of them include comprehensive sales funnels tools which will allow you to maximize your marketing budget and overall reach. If you’ve been looking for a great alternative to Leadpages, ClickFunnels is definitely the best option for you. 

Customer relationship management (CRM): Close.io, HubSpot, Agile CRM, Capsule CRM, Bizible, LeadSquared, Follow Up Boss, Mirabel’s Marketing Manager Hubspot CRM, Solve CRM, Salesforce, Infusionsoft, Microsoft Dynamics CRM, OnePageCRM, Outleads, Pipedrive, Automational, Base, Pipeline Deals, speak2leads, Stream, SugarCRM, Zapier, Zoho CRM, Hatchbuck 

Like LeadPages, but a little simpler and easier to use. The editor for their template and site building platform is incredibly easy to use, so much so that you’ll be surprised how easily you can find everything. They have over 100 templates to use as starting points, and they’re all completely customizable so your site never feels like it looks just like a thousand other sites online.
The major difference when comparing landing page hosting for Leadpages vs. Unbounce is that Leadpages gives you all three of these options, while Unbounce forces you to put your landing page on a subdomain of your site. The subdomain on your own site is arguably the cleaner option, but again, it comes down to how much time and technical knowledge you have.
There are more than 14,000 customers are using Unbounce currently and Unbounce is constantly improving itself so that you will get a better experience. You can create landing pages and along with that you can also perform a split test, customize landing pages and track your campaign’s performance. It is one of the fastest page builder software in the world
Apart from the feature to create a landing page from scratch, Unbounce also offers over 125 handcrafted samples designed by their team, to aid you in building your landing page faster and easier. The templates are integrated with features that will help your landing page covert. You just need to do some minor fine-tuning after selecting the template that’s best for you. This is made easier with the drag and drop interface which allows you to drag and drop elements that you need to add or remove.
Apart from the feature to create a landing page from scratch, Unbounce also offers over 125 handcrafted samples designed by their team, to aid you in building your landing page faster and easier. The templates are integrated with features that will help your landing page covert. You just need to do some minor fine-tuning after selecting the template that’s best for you. This is made easier with the drag and drop interface which allows you to drag and drop elements that you need to add or remove.
Leadpages includes a lot of extras that fill out the customer experience universe including a countdown timer so your pages automatically expire, automatic SMS text messaging for lead generation, and Center, a Zapier-like automation that lets you pull data from one connected app and push it to another. Center only has a few connections now, but it’s worth exploring if you don’t have another marketing automation tool in your arsenal. 
Follow directions for DNS and CNAME record setup to the letter to direct your landing pages to a subdomain on your domain. This is the most technical option of the three, but if you’re planning on setting up a lot of landing pages or landing pages for a lot of sites, you’ll want to learn how to do this so you don’t have to go bug the Dev team every time you need a new page.
While Leadpages is one of the leading software platforms that many business owners use to further their endeavors, it’s not the only option out there. One of the things that make Leadpages such an attractive piece of software is the fact that you can create entire webpages and monitor them with very in-depth analytics all in one place. Many software solutions out on the market geared towards small business owners require separate apps or programs to accomplish everything that Leadpages does in one single software application. 
Square space is an all-in-one software solution that allows you to build a beautiful online presence. The platform features a massive range of powerful award-winning templates for your website, online store, and portfolio. Each template on this platform are uniquely created by an expert team, and you can easily customize the design in order to fit your personal style and needs. One of the most interesting facts about this platform is that it offers all the leading SEO tools that help you improve your site rank and drive more audience. There is also has features that allow you to learn where your website traffic is coming from, what your visitors are looking for, as well as how they’re interacting with your content or with in-depth Analytics tools. Squarespace also offers a comprehensive style editor that allows you to modify your site with different color and fonts. It also includes core feature such as image manager, analytics, built-in mobile website, blogging, SEO, powerful social integration, analytics and a massive range of templates, etc.
Like LeadPages, but offering you the option of using templates or starting with a blank canvas and building yourself a site from scratch. You can build any kind of marketing page you could desire, you don’t need to worry about the code, and you can even make members-only pages. It’s not cheap, though; nearly $200 monthly for the basic plan, or $1,000 annually for the less limited plan. Still, it’s cheaper than hiring coders and designers.
The Architect has a handy inline text-editing feature, which eliminates the need of typing into a sidebar first. All you need to do is to click on your pages text area to input words. This impressive feature makes it super easy to preview your work on the go. It also dramatically speeds up your text editing workflow. Many other page builders lack this functionality, which makes Thrive Architect a choice page builder.
The major difference when comparing landing page hosting for Leadpages vs. Unbounce is that Leadpages gives you all three of these options, while Unbounce forces you to put your landing page on a subdomain of your site. The subdomain on your own site is arguably the cleaner option, but again, it comes down to how much time and technical knowledge you have.
Pros: Convertri makes building landing pages and funnels fun and easy. It uses drag and drop, which makes everything so much faster to design. Support and development is good; their FB user group gets daily posts and replies by the founders. I would absolutely go with Convertri over Clickfunnels or Kartra, and not just for the price, but for ease of use and quality of support. The learning curve is minimal for non-techies. No page builder is perfect, but Convertri is the best I've found.
Like LeadPages, but a little simpler and easier to use. The editor for their template and site building platform is incredibly easy to use, so much so that you’ll be surprised how easily you can find everything. They have over 100 templates to use as starting points, and they’re all completely customizable so your site never feels like it looks just like a thousand other sites online. 
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