Instapage started as ‘just’ a landing page builder, but now it calls itself a ‘post-click automation platform’. Now, I realize that’s a little jargony, but it does highlight that Instapage is more focused on creating dynamic, personalized landing pages that match your ads, rather than just creating one-off static experiences for all visitors. There’s a lot to like about Instapage’s functionality, but it’s also the most expensive tool on this list.
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Follow directions for DNS and CNAME record setup to the letter to direct your landing pages to a subdomain on your domain. This is the most technical option of the three, but if you’re planning on setting up a lot of landing pages or landing pages for a lot of sites, you’ll want to learn how to do this so you don’t have to go bug the Dev team every time you need a new page.
By creating a high-quality landing page that entices potential clients to interact with special offers and discounts on your website, you’ll be able to retain large amounts of premium leads with very little effort involved. Your landing page should represent your business in the best way possible but if you’re new to internet marketing and sales, using one of the applications listed above will be absolutely necessary in order to get the results that you want and expect.
Marketers don’t have to worry about learning coding to get the landing page right. Instapage provide seamless integration with CRM tools, social, email marketing and other optimization tool, so that the marketer doesn’t have to worry about keeping too much of information stored in different tools. Just integrate and you are good to go. Currently, Instapage supports integration of more than 20 marketing tools. Instapage also camouflages your website so that the functionalities work like just your own website.
Furthermore, you can review their overall ratings, including: overall score (Unbounce: 9.0 vs. Leadpages: 8.5) and user satisfaction (Unbounce: 97% vs. Leadpages: 100%). Analyze their varying features and similarities and see which one outperforms the other. Likewise, think about your company tomorrow; will your company outgrow the app in the next couple of years?
No Conversion Rate Optimization Software will manate to cover all the needs of a specific team. Though core functionalities of Unbounce and Leadpages should matter you should also carefully study the integrations offered by every service. In many cases you will already be making use of some other B2B software in your company and it’s much more beneficial to opt for services that integrate well with each other. That way you will be able to ensure a reliable transfer of information between your teams and services, which can considerably reduce time devoted to migrating between one software and the other.
The major difference when comparing landing page hosting for Leadpages vs. Unbounce is that Leadpages gives you all three of these options, while Unbounce forces you to put your landing page on a subdomain of your site. The subdomain on your own site is arguably the cleaner option, but again, it comes down to how much time and technical knowledge you have.
An example of this would be promoting a call-to-action to sign up for a free Skype consultation but instead, the customers are redirected to a page that offers paid photos. Consistency is the best way to retain high-quality leads that may very well bring you tons of business in the future so make sure that all of your content is related when promoting your landing page.