It allows you to use the feature drag-and-drop which makes it easier for users to create custom landing pages according to their needs. There are over 100 templates are available in Leadpages from which you can choose from and get started instantly. These templates are in the order of conversion rate means you’ll see those templates which have the highest conversion rates.

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Landing pages are an excellent way to let the designers and marketers think out of the box. Splash page informs the visitors about the exclusive launch, it contains the mix of texts, videos, or gamification or music to entice the visitors to explore the rest of the page. In a way, splash pages act as some interaction between the website and the users. Some splash page automatically redirects the visitors to the home page of the website, or some will require the visitor to click on the home page button. 

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It comes with a pixel-precise drag and drop editor which offers a lot of flexibility when building your landing page. It requires some prior knowledge of coding for you to operate it effectively, but once it is mastered it can be a very powerful tool, although it comes at a significantly higher price than LeadPages. Also, it has a lot of integration plugins, making it easy for you to link up with other platforms.
Unbounce also lets you create sticky bars for your site. These bright forms draw attention to the offers and help to get more conversions without paying for more traffic. The editor allows you to add pop-up windows (which are called overlays here) on exit, on arrival, after a delay, on a scroll, or on click. There are plenty of pop-up templates to choose from, and you may also customize them. This feature is not available with Instapage. 
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